Resources, references, inspiration and all things lovely in design & marketing
Persona research takes time, but we don’t always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you’ll be able to get some great top-level insight into your audience on the fly. Source: Persona Research in Under 5 Minutes
When used correctly, buyer personas can make the creation of marketing strategies and campaigns straightforward and clear, unleashing the power of the smart creatives in your organization. Source: What CMOs Need To Know About Buyer Personas
Need help making your persona? This step-by-step wizard will guide you through the process of creating your own personalised buyer persona. Source: Create a Buyer Persona, MakeMyPersona | HubSpot