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Design & Marketing Resource Blog

Design & Marketing Resource Blog

Resources, references, inspiration and all things lovely in design & marketing

Category: Personas

August 20, 2021

Persona Research in Under 5 Minutes

Categories Audience, Personas, Targeting
Persona Research in Under 5 Minutes

Persona research takes time, but we don’t always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you’ll be able to get some great top-level insight into your audience on the fly. Source: Persona Research in Under 5 Minutes

March 5, 2018

What CMOs Need To Know About Buyer Personas

Categories Personas

When used correctly, buyer personas can make the creation of marketing strategies and campaigns straightforward and clear, unleashing the power of the smart creatives in your organization. Source: What CMOs Need To Know About Buyer Personas

January 5, 2017

Create a Buyer Persona, MakeMyPersona | HubSpot

Categories Marketing, Personas

Need help making your persona? This step-by-step wizard will guide you through the process of creating your own personalised buyer persona. Source: Create a Buyer Persona, MakeMyPersona | HubSpot

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