As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of… Source: What Should I Put on the Homepage?
Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can more accurately measure your Facebook and Instagram marketing activities. Source: https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know
Apple has announced changes with iOS 14 that will affect how Facebook receive and process conversion events from tools like the Facebook pixel. Source: Preparing your Facebook Ads for Apple iOS 14 Changes
Domain verification on Facebook simply means that a business owner is claiming their brand’s domain for use on Facebook. With upcoming changes to Facebook ads manager functionality due to Apple iOS14 privacy policy updates, anyone who advertises on Facebook needs to verify their domain. So, how do you verify your domain? Source: https://www.swellomarketing.com/blog/why-your-domain-needs-to-be-verified-on-facebook-and-how-to-do-it
These new tracking rules mean that Facebook can only track one event per interaction with your ad — meaning that if a user went to your website, made a search, viewed content, added to cart, and initiated checkout, Facebook would only track and report ONE of those events, based on your prioritization. Source: https://www.swellomarketing.com/blog/the-magic-eight-facebook-events
How can native advertising work for your business or product? See how to build trust and engage via native ads and reach your goals at scale. Source: What Is Native Advertising – How it works | Outbrain.com
AdRoll’s Digital Advertising software enables you to create and manage your advertising campaigns with display ads, video ads, native ads, mobile ads, social ads, including facebook ads and instagram ads, all in one place. Learn more. Source: Digital Advertising Software with Cross-channel Optimization | AdRoll
Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication…Continue Reading “Native Advertising Platforms Overview”