As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of… Source: What Should I Put on the Homepage?
Your homepage is one of your best tools for driving conversions. When someone searches for a niche keyword and your page shows up, you can rightfully expect conversions. But unfortunately, that’s not usually how it works: According to AdRoll, 98% of your first-time site visitors won’t convert on your homepage. All that organic traffic…Continue Reading “How to Make Your Homepage Actually Convert”