by Marty Neumeier Source: THE ONLYNESS TEST — MARTY NEUMEIER
The 13 steps we took to refresh Trekk’s brand, beginning with a company-wide survey that resulted in a brand new website and brand messaging. Source: A Realistic Rebrand Timeline: The Steps We Took to Refresh Trekk’s Brand | Trekk
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be…Continue Reading “Branding, Identity & Logo Design Explained | JUST™ Creative”
“That doesn’t look right”. How do you avoid awkward client conversations when creating a brand identity? Richa has 20 critical questions you need to ask. Source: Creating a Brand Identity: 20 Questions You MUST ask BEFORE You Start
Source: Some Mighty Fine Branding!
Logo Design Series.
Rebranding Your Startup | Robert Laing. Cracking article on the rebrand of Gengo from the clients (and ex-designer) point of view. Great insight to the process.