Category: Facebook Ads

From less News Feed to more Stories, from Augmented Reality to Mobile Studio, here are the top Facebook Ads trends to expect in 2020. Source: 5 Facebook Ads Trends You Can’t Ignore in 2020 – Single Grain

Welcome to Facebook mobile studio – your home for learning how to make great mobile ads directly from your phone. Source: Facebook mobile studio

In September 2019 your Facebook ad campaigns (existing and new ones) will be converted to Campaign Budget Optimization. Here’s all the step you have to take now to prepare yourself for this big change. Source: Facebook Campaign Budget Optimization The Ultimate Guide

Are you still following the traditional marketing funnel? Here’s why you need to rethink that. Source: Forget What You Know About Marketing Funnels and Do This Instead

FB Retargeting can make or break your campaign, but did you know most marketers go about it all wrong? After learning the hard way, Scott reveals all in this and shows you how to do Facebook Retargeting the right way. Source: How To Master FB Retargeting and Micro Targeting – Scott Oldford

Your favorite brands micro-target internationally on social media all the time, it’s very effective in turning strangers into customers globally. Here’s how you can use what you know about your audience and their specific demographics to make compelling Facebook ads that are highly relevant in 2018. Source: International Micro-Targeting with Facebook

If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions. Source: UTM tags + Facebook ads = awesome – Marketing Land