Facebook Conversions API: What Marketers Need to Know

Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can more accurately measure your Facebook and Instagram marketing activities. Source: https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know

Why your domain needs to be verified on Facebook (and how to do it)

Domain verification on Facebook simply means that a business owner is claiming their brand’s domain for use on Facebook. With upcoming changes to Facebook ads manager functionality due to Apple iOS14 privacy policy updates, anyone who advertises on Facebook needs to verify their domain. So, how do you verify your domain? Source: https://www.swellomarketing.com/blog/why-your-domain-needs-to-be-verified-on-facebook-and-how-to-do-it

The magic eight Facebook events

These new tracking rules mean that Facebook can only track one event per interaction with your ad — meaning that if a user went to your website, made a search, viewed content, added to cart, and initiated checkout, Facebook would only track and report ONE of those events, based on your prioritization. Source: https://www.swellomarketing.com/blog/the-magic-eight-facebook-events