Source: (PDF) Sounds good: Phonetic sound patterns in top brand names
“In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer’s evaluation of products and their underlying attributes. We demonstrate that consumers use information…Continue Reading “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments [PDF]”
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public. Source: What’s in a Brand Name: the Sounds of Persuasion | JSTOR Daily
Our Head of Creative + Social shares some tips and tricks that you can use when preparing video content for your personal and professional branding. Source: Talking heads: Your guide to script writing + shooting video content | Growth Manifesto
Learn how small businesses can use social media, email and content marketing to help boost their visibility. It’s not just for the big brands! Source: Online Marketing Steps You Can Take to Make Your Small Business Stand Out |
Share On FB Share On Twitter Share On Google+ Recently, our COO, Clayton Johnson, spoke at the SEJ Summit (Search Engine Journal) in Chicago on Brand Reputation Hacking, and we wanted to share his speech with you all! In this presentation, you will learn: The reputation disruption that’s happening How your reputation influences SEO How…Continue Reading “Brand Reputation Hacking: How To Get More Reviews – Search Engine Journal Summit – The HOTH”