“In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer’s evaluation of products and their underlying attributes. We demonstrate that consumers use information…Continue Reading “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments [PDF]”

Brand Reputation Hacking: How To Get More Reviews – Search Engine Journal Summit – The HOTH

Share On FB Share On Twitter Share On Google+ Recently, our COO, Clayton Johnson, spoke at the SEJ Summit (Search Engine Journal) in Chicago on Brand Reputation Hacking, and we wanted to share his speech with you all! In this presentation, you will learn: The reputation disruption that’s happening How your reputation influences SEO How…Continue Reading “Brand Reputation Hacking: How To Get More Reviews – Search Engine Journal Summit – The HOTH”