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In the quest for better conversions, Optimizely went from one homepage to 26 different versions uniquely personalized to different visitors and increased conversions by over 100%. Cara Harshman shares the thought process and methodology behind the experiment. Source: The Homepage is Dead: A Story of Website Personalization
‘Website personalisation’ is the term given to creating a customised experience for somebody who visits a website. Put simply, it’s about taking the standard, ‘normal’ web page you would show to a visitor, and altering it based upon the particular criteria of that unique visitor. When used correctly, brands can tailor their generic website to…Continue Reading “What is website personalisation? – Clicky Media™”