2021 State of Demand Gen

2021 State of Demand Gen – Report 2021 State of Demand Gen Find out where you stand against your peers in the tech demand generation landscape with Activate’s 5th annual “State of Demand Gen” report.  This report Source: 2021 State of Demand Gen

Here’s What B2B Content Works at Each Stage of the Funnel – Marketing Charts

When it comes to reaching new prospects at the top of the funnel, blogs, infographics and videos are more apt than other content types. Indeed, 72% of B2B tech marketers and demand gen decision-makers surveyed for a report [download page] from Activate Marketing Services in partnership with MarketingCharts say that blogs work best at this……Continue Reading “Here’s What B2B Content Works at Each Stage of the Funnel – Marketing Charts”

17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed…Continue Reading “17 Charts That Show Where Content Marketing is Heading”

With every other form of marketing on the internet becoming too competitive and difficult, one marketing strategy that will save you is content marketing. Your audience is dying to hear your voice and your story, and you’ve got to give it to them in an enchanting manner or you stand the risk of losing them to…Continue Reading “7 Popular Content Marketing Toolkit That Will Triple Your Search Traffic”