Updates to consent mode for traffic in European Economic Area (EEA)

As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy. Advertisers must adhere to the EU consent policy to use ad personalization. In 2024, our enforcement action will also impact measurement features and apply to data from: Websites: Tags that send data to…Continue Reading “Updates to consent mode for traffic in European Economic Area (EEA)”