March 7, 2019What’s Your Big Idea? | The Story of TellingCategories Core Idea Every great brand leads with one big idea. The big idea is what the brand stands for—it’s belief. Articulating the big is harder than you think. Source: What’s Your Big Idea? | The Story of Telling
March 6, 2019Your Core Ideal and Big Message – Andrew PriestleyCategories Core Idea Your Core Ideal and Big Message