by Marty Neumeier Source: THE ONLYNESS TEST — MARTY NEUMEIER
“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to… Source: Trademarks & Symbols of The World. Volume 1 & 2 by Yasaburo Kuwayama
Referenced books: Trade Marks & Symbols vol 1&2. Yasaburo Kuwayama. http://trademarksandsymbols.com
Source: (PDF) Sounds good: Phonetic sound patterns in top brand names
“In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer’s evaluation of products and their underlying attributes. We demonstrate that consumers use information…Continue Reading “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments [PDF]”
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public. Source: What’s in a Brand Name: the Sounds of Persuasion | JSTOR Daily
Source: How the world’s biggest brands got their names | Creative Bloq
This in-depth article showcases our Logo Design Process for Graphic Design and Branding projects with clients, in a step-by-step guide. Source: Professional Logo Design Process — 10 Steps for Branding Clients
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be…Continue Reading “Branding, Identity & Logo Design Explained | JUST™ Creative”
“That doesn’t look right”. How do you avoid awkward client conversations when creating a brand identity? Richa has 20 critical questions you need to ask. Source: Creating a Brand Identity: 20 Questions You MUST ask BEFORE You Start