Wondering how to make your business stand out? It’s all about branding! Our branding statistics will help you master the fine art of it. Source: 50+ Eye-Opening Branding Statistics – 2021 Edition
We help design leaders get the most from their products, services & teams. Source: 20 second gut tests | Clearleft
by Marty Neumeier Source: THE ONLYNESS TEST — MARTY NEUMEIER
“Trademarks & Symbols of The World”, a very known book title in the graphic design world carried by so many books. Some books carry a derivative of this title which doesn’t make it always easy to… Source: Trademarks & Symbols of The World. Volume 1 & 2 by Yasaburo Kuwayama
Referenced books: Trade Marks & Symbols vol 1&2. Yasaburo Kuwayama. http://trademarksandsymbols.com
Source: (PDF) Sounds good: Phonetic sound patterns in top brand names
“In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer’s evaluation of products and their underlying attributes. We demonstrate that consumers use information…Continue Reading “A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments [PDF]”
The mere letters and sounds used in a brand name can have a curious impact on its reception by the public. Source: What’s in a Brand Name: the Sounds of Persuasion | JSTOR Daily
Source: How the world’s biggest brands got their names | Creative Bloq
This in-depth article showcases our Logo Design Process for Graphic Design and Branding projects with clients, in a step-by-step guide. Source: Professional Logo Design Process — 10 Steps for Branding Clients