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Wednesday Weekly Marketing Tips #9

Looking for some midweek marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or We’d be happy to help.




A Content Marketing Strategy Must Revolve Around Branding, Not SEO

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are putting the cart before the horse, because they didn’t build a strong brand first.

There are a number of important reasons to use content marketing for branding rather than SEO. Check them out…



E-commerce Moving From Apps to Social Media

E-commerce is everywhere now.

But as brands move beyond their apps and court customers on social media and the mobile web, there’s still plenty more for them to do to get ahead, according to a new study by L2.

Read More…


6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas that have been identified as part of Edelman Digital’s annual trends predictions for 2017.

Image credit Getty.


5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviours, and made us better marketers.

To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2017.

Read More…


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