We’ve handpicked some of the most interesting/useful articles we found this past week to save you trawling the web for the good stuff. Grab a coffee and have a flick through for some mid-week inspiration. Plenty of golden nuggets in there. Hopefully one or two you can action to help your business
No matter how great your marketing email is, if you don’t entice subscribers to open it, you won’t benefit from the effort. That’s why your email subject line is so important. Those quick little phrases or sentences have the power to help subscribers decide whether they want to read what you have to say.
Retargeting advertising is all the rage in the online marketing world these days. It’s easy to setup, the cost per conversion is often low if you set up good targeting, and you can use it to nurture visitors, leads and customers alike.
One person’s trash is another person’s treasure. Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world.
But they very well might be. Let’s say you went through the process of researching and implementing a new customer relationship management app, and documented the lessons learned about what worked and what didn’t.
Bloom has created a new identity and packaging for R Whites Lemonade designed to reflect its 171-year-old history and celebrate the introduction of new flavours.
R Whites – now owned by Britvic – has been making lemonade since 1845 and it is this story which Britvic wanted Bloom to tell.
Three new fruit flavoured varieties of lemonade have been introduced with the relaunch and are designed to appeal to adult drinkers according to Bloom, which says it has tapped into “adult consumer preferences towards authentic crafted products.”
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