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Wednesday Weekly Marketing Tips #3

We’ve handpicked some of the most interesting/useful articles we found this past week to save you trawling the web for the good stuff. Grab a coffee and have a flick through for some mid-week inspiration. Plenty of golden nuggets in there. Hopefully one or two you can action to help your business



A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day.
Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes …




The Definitive Guide to Content Upgrades: What We Learned Analyzing 100,000 Opt-Ins

A content upgrade is an additional piece of content that a reader accesses in exchange for an email address or money. The content upgrade usually builds on the topic you cover in your main content. If you’re a healthy eating blog and your article is a specific recipe, your content upgrade could be a full cookbook, a shopping list, or the printable version of the recipe.

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How Brand Values Strengthen Your Marketing Strategy

Your brand is a lot more than just what you sell, it’s what you stand for. Your logo or your products may change, but your brand values will always remain the same. In today’s climate, where everyone is now massively social thanks to new technologies and social media, it’s crucial that your brand is able to communicate with your audience. This isn’t just done over social media but through your marketing, and your marketing material should be the embodiment of your brand’s values.

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Social Shopping Is Coming to Instagram. Is Your Brand Ready?

Attention Instagram sellers, you may no longer have to worry about adding the inconvenient “click the link in our bio.” Social shopping on Instagram is coming!

First, it was Instagram Stories, and now another game changing feature is being rolled out on the app.
Instagram has released “shoppable posts” to a select group of iOS users in the United States.

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