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If you’ve noticed that your social media posts recently seem to be reaching fewer followers, you aren’t alone. It’s reported that large brands who post via Facebook reach as little as two per cent of their audience, meaning just one in every 50 of their own followers.
No, this isn’t part of some grand conspiracy. More content than ever is being shared — photos, gifs, videos and more — and the space in our news feeds is at a premium.
Google has expanded exposure for ads that include location extensions over the past year, including showing ads in Maps and in Local Finder results. As of January 19, 2017, Google says it “may” show the local retail phone number when that store’s location extension shows in an ad even if a call extension in the campaign uses a different phone number in order to increase the relevance of ads that feature specific business locations. Image credit Shutterstock.
Today we’re all about social media marketing, search engine optimisation, and whatever other buzzword you can think of. But the truth is, there is no other channel that will give you a better return on investment than email. According to Adobe, for every $1 spent on email, the average ROI is $40. That’s almost double the return of SEO, the second-highest channel.
Content marketing is always changing, and if you’re not prepared for what’s coming next, you’re going to get left behind.
Over the last several years, content marketing has slipped into a steady status quo. There have been a handful of major changes—such as increased prioritisation of mobile-friendly content and the rise of video content and streaming—but there haven’t been any major disruptions. Now, as we begin a new year and the emergence or solidification of multiple futuristic technologies, it seems that content marketing as we know it may be transformed.