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2016 was a good year for video marketing. 2017 will be extraordinary.
Marketers know that video has become critical throughout the buying cycle, and sales teams are catching on as well. Brands are no longer asking whether video is a worthwhile investment; the days of “why video?” have given way to the who, what, when, where and how.
If you are a chronic procrastinator, or your work partner is one, there is never enough advance notice to get things done without a crisis.
You can’t get things done on time unless you get started on time. Otherwise, your business and your career suffers, and you may never even see it coming.
Luckily, this is a malady that can be cured if you are willing to make a few adjustments.
As the popularity of content marketing grows, marketers and business owners are churning out ideas about what everyone should be doing.
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set.
And the realities are, unfortunately, quite different.
Am I overpaying for fans? Yes!
My campaigns might not be fully optimized, but I don’t care.
Why? What’s my play here? It’s not about getting fans at the cheapest rate. Right now, it’s a race to see who can get the most eyeballs the quickest. Later on, I’ll figure out what to do with the eyeballs.