The first step
The first step is to produce a detailed keyword report that instantly demystifies which keywords are worth your time optimising for and those that are not. The report works on a traffic light system. If the keyword phase is green, no problem, we should be able to rank you for it within 30 days. If it’s amber, we’ll be able to rank you for it, but it might take a little longer. If it’s red, forget it. Not worth the time and effort optimising, you’ll be better putting your energy into a different phrase.