Retargeting will make you happier than this lot…
Did you know
You can recover sales you would have otherwise lost with Facebook Retargeting
Retargeting makes you happy. It’s official.
If you have a website and visitors leave without taking action, you might think there’s not much you can do about it. But there is.
Visitors will leave your site for any number of reasons, but not always because they are not interested. They could very interested in what you are offering, but sometimes life gets in the way :
- The phone rings
- The kids need something
- The boss is back
- Their coffee is ready
…people are busy and distracted with life. So they close the browser to deal with whatever needs their attention. They may have the best intentions in the world to return, but life gets in the way, and they never do.
They could be your ideal customer, but you’ve lost them because you have no way of reaching back out to them to remind them you’re there. How many £1000’s could this be losing your business?
This is where retargeting comes in.
If you have a retargeting campaign set up in Facebook, once that visitor has left your site you can reach back out to them in their Facebook newsfeed and encourage them back to your site to pick up where they left off, or even start a new conversation with them.
This simple strategy can transform your company’s digital marketing.
The value of being able to reach out to someone who’s genuinely interested in your offer can’t be underestimated.
It’s like rescuing sales that would have otherwise disappeared.
And it works.
Think about this. You’re reading this page because you visited our website and left without taking action (Yes, you’ve guest it, you have been retargeted). You’re a busy person with a million things vying for your attention each day. It’s safe to assume Divine Aesthetic would barely register on your radar, let alone be a priory to follow up with. Even if our solutions solve a burning problem you’re currently facing, would you have taken the time to come back to this site if you hadn’t seen the retargeting ad?
Probably not.
This is exactly the same for the prospects in your business. If you don’t reach out and follow up with them, they are unlikely to return.
Retargeting sounds expensive?
It’s not.
Retargeting ads are some of the lowest cost ads on Facebook because:
- You’re only displaying your ad to people who’ve visited your site. This means it’s a much smaller number of impressions, therefore lower ad spend
- There’s less competition on the audience you’re targeting, because it’s your own audience, which means lower ad spend
- As the audience is much smaller, you don’t need Facebook’s algorithm to decide who best to show your ad to. You can show it to everyone in your retargeting audience. This means you can use Facebook’s cheaper campaign objectives, which again lowers ad spend
On top of this, you’re getting the chance to you recover sales you would have otherwise lost.
More sales = Happy = Retargeting makes you happy.
So what shall I do next?
If you’re serious about getting better results for your business from the visitors you’re already getting to your website, you need to get retargeting set up in your business asap.
Without it you are leaving money on the table.
Do it yourself
You can set up Facebook retargeting yourself. There are plenty of resources online that will walk your through the process. Or if you have and internal resources or are working with a web or marketing agency currently, speak to them about implementing a retargeting strategy for your business.
Let us help
If you don’t have time to implement yourself, or have the support of an internal or external team, we can help you with this.
Please either call the number below or fill out the form for call back, and one of our team will book you in for a free 15 minute, no obligation strategy call, to find out more about your business and let you know how we can help you.
Call us on 02392 007 823 or
Enter your details below and book your call right away:
© 2018 Divine Aesthetic Design & Marketing Ltd. Privacy Notice. Contact.