Analytics is an extremely complex topic, and you definitely can’t learn it overnight. Each channel has its own quirks when it comes to measuring, and there are many different tools for collecting data and ways to set up your digital marketing infrastructure.
Here are a few resources to get you started:
- Technical MKT
- Web Analytics: An Hour a Day
- Digital Marketing and Measurement Model
- The Beginner’s Guide to Startup Analytics
- Marketing Analytics 101: How to Measure the Effectiveness of Your Website
(Source Kiss metrics https://blog.kissmetrics.com/building-a-marketing-department/ )