If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful ecommerce business. Have you ever stayed up at night wondering: Why is it that when I do a Google image search, my product photos never show up? Do I need to add “Alt Tags” to my images? What’s the difference between a JPEG, GIF and PNG – should I use one over another? In this post I’m going to answer those questions and more. Prepare yourself for a deep dive into 10 “must-know” image optimization tips.