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Infographic: The Call To Action Button – Optimising For Successful Clicks

The call to action button may only be small, but it has a big impact on the success of your business and the amount of people who you are able to convert from visitors to customers.

When browsing a website the user looks for a smooth and straightforward way to navigate around the site. Ensuring a user friendly experience is extremely important when it comes to the design of your website. However, within your website there will always be a hierarchy of actions, meaning that in order to achieve successful conversions, certain actions need to stand out somehow from the rest of the website. One of the most important actions, and one that you will certainly want to ensure stands out, is the call-to-action button.

What is the call-to-action button?

The call-to-action button in simple terms is the button that the user clicks when they want to do something, such as purchase an item, contact the business, join a mailing list or download a file. The call-to-action button can represent a variety of different actions, but the end goal is always the same, and that is to successfully perform a conversion.

In order to ensure the most clicks from your call-to-action button, it is important to consider a variety of design details, including size, language and colour. We have put together an infographic which will give you some tips on how to best design your call to action button in order to achieve successful clicks.

Click here to download a high resolution PDF of the infographic for your own reference.


At Divine Aesthetic we help our clients achieve success online. If you are interested in finding out more about how you can improve your digital marketing strategy, we would love to hear from you. Drop us an email at hello@lovedadesign.com or give us a call on 02392 007 823.

Click here to download a high resolution PDF of the infographic for your own reference.

Click here to visit the Smart Insight website, and read their mobile marketing report, mentioned in the above infographic.

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