If you are on a tight budget but still need to pull off an effective marketing strategy, take a look at these articles that we’ve searched for you that offer some fresh ideas on how to promote your brand. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
15 Psychologically Based Facts on How and Why Guerrilla Marketing Works
“People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression.
But there’s more to guerrilla marketing than trendy murals on city walls and slapping brand stickers on street signs.”
Guerrilla Marketing Do’s and Don’ts
“Think for a second: what was the last commercial you saw that impacted you enough that you wanted to share it with your friends and followers? It may take you more than a second actually, because for all the money poured into them, companies struggle to come up with truly memorable marketing vehicles. Spending is no substitute for good, old-fashioned creativity and imagination. Guerrilla marketing, on the other hand, is often dirt-cheap, but can become something that generates word-of-mouth, Internet chatter, free press coverage, and all the other things for which marketing folks live and breathe.”
“This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.”
“These tips focused on some Guerrilla marketing ideas and techniques that you can use to help raise the awareness of small businesses. Well that post got me thinking about some online Guerrilla marketing ideas that you can use to help promote your website and ultimately attract more traffic.”
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