Learn the importance of Content Marketing and how it can effectively connects and educates your target market. We collated some articles for you and hopefully you can pick up one or two that can help grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or firstname.lastname@example.org. We’d be happy to help.
“Original research for content marketing takes the guesswork out of audience development. It’s risky to rely on projected impressions of your audience’s challenges, values, concerns, lifestyle, needs, interests, and desires. If you get it wrong, it can have drastic consequences on the success of your content marketing, and can even negatively impact your organization’s brand and business.”
“Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have taken notice. From same-day to two-day shipping via Amazon Prime, sending money, contacting loved ones, or picking up a grab-and-go meal, instant gratification is built into our culture.”
“You may have some subscribers who regularly check in for updates, but the majority of your audience has no idea what came out yesterday, let alone six weeks ago. Why are you leading with the newest content instead of the most relevant and engaging to them?
With every piece of content, it doesn’t matter how old it is. The first time your customer discovers it, it’s new to them. If each piece of content is interdependent on several others as a result of your content calendar, then your readers are only going to be left feeling lost and confused when they get to it.”