DA Blog

Effective Email Marketing.

Email marketing is dead. Is it? No way. Certainly if done properly. And that’s the opportunity for us. Hopefully, these articles can help you on the right track to get email marketing right in your business.

If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

The Ultimate Guide to Email Marketing

“The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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16 Email Marketing Best Practices That Actually Drive Results

“While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

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What Makes Good Email Marketing

“Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

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“Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.

That said, figuring out the best way to segment your email marketing lists can be a huge undertaking.

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