Divine Aesthetic

The Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic

Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links.

When done right, guest posting still has a lot of value. So, we’re going to talk about what it is, and how you can get started.

What is Guest Posting?

A guest post is a blog post that you write to be posted on someone else’s website.

There are several benefits to writing guests posts:

  • Get your name exposed to a new audience
  • Connect with other industry professionals
  • Establish yourself as an industry leader

Some guest posting advocates also say that it is a useful way to get more backlinks to your website, thus helping your SEO efforts. But Google doesn’t agree — at least not if you’re only after the backlink.

Some marketers have used spammy tactics in the past, flooding sites with crummy guest posts just for the link. That’s not helpful to users, so Google often penalizes sites who do it — both the site hosting the post and the site that the post is linking to.

To avoid this problem, make sure you’re writing unique, valuable content. Great guest posts aren’t a 500-word rehash of topics already on the web. They’re often long-form, original works like case studies or thorough how-to guides.

If you treat the guest post as a piece of important information regardless of the link, you should be just fine.

The Rules for Guest Posting

Google’s goal first and foremost is great user experience. So they’ve set up some best practices for blogging that you should be aware of.

First, as mentioned above — content must be unique and interesting. That’s the #1 rule of ALL content marketing efforts, so it bears repeating.

Second, if the guest post is paid or sponsored in any way, the writer must disclose it somewhere in the piece. That’s why we often see words like Sponsored or In partnership with at the top of blog posts. Bloggers also must disclose if they’re an affiliate for any of the products they recommend.

Finally, if any money changes hands for your post or for a link, Google’s rules require a nofollow tag. This means you won’t get any backlink “juice” for that link. And we should all be grateful for this rule — otherwise, every word and image on the internet would be a paid spam link!

How to Pitch Guest Posts

While some big-deal bloggers and writers are turning away guest posting opportunities, most of us have to seek them out. But first, you have to decide who you want to approach.

A good way to start is by figuring out what industries are “parallel” to yours, rather than competing with you. A wedding photographer, for example, probably won’t have much luck trying to get guest posts on other photographer sites. But a DJ or event venue may be happy to publish a guest post by a photographer since they’re in a related — but not competing — niche.

If you want to pitch large, nationwide sites, give them the attention they deserve. Some people treat guest post requests as a numbers game, bombarding site owners with generic pitches. It’s not very successful.

Instead, do some homework on the sites you’d like to write for. Study their niche and their style. Research which of their posts have done well and received the most comments and social shares. Then come up with a few ideas that you think would do really well on their site, and that they haven’t covered before.

Reach out to the blog owner or site manager and make it personal. Tell them what you like about their site and share your pitch ideas. These folks get dozens or even hundreds of generic copy and paste pitch requests each month. So, yours has to stand out.

Writing the Guest Post

If you’re going to dedicate time to a guest post strategy, you need to do it well. This should be some of your best content, for three reasons.

First, you want the site owner to invite you to contribute again. So, your initial attempt needs to be a winner. Second, you’ll want to use this successful guest post as an example in future pitches for other sites. Think of it as the start of your guest post portfolio.

And finally, the guest post will introduce your name and writing to a new audience. And we all know the value of first impressions.

Once the post is up, help it along. Promote it on your own website and social media for maximum views and shares. And not just once — push that post several times. Ask your friends to post it, too. And encourage engagement by responding to every single comment.

Guest Posting — A Worthy Investment

Sounds like a lot of work? It is.

But just like all content marketing, the rewards come to those who put in the effort. Greater visibility, a new audience, and industry authority can all be yours with a little ingenuity and industry.

Plus, people who practice successful guest posting get to promote themselves “As seen in” well-known publications. How’s that for establishing authority?

____________________________________________________________________________


Mark Persaud. Director, Divine Aesthetic

Author

Mark Persaud

Director, Divine Aesthetic Digital Consultancy

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Mark.

MarkThe Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic
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11 Ways to Use Text Messaging to Make More Sales

We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses.

Want to know how to incorporate text messaging into your marketing plan? Read on.

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Importance of having a Website for your Business.

Building a Business Website: A Small Business Guide

“It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

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The 4 Most Important Pages on Your Website

“Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

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6 Undeniable Reasons Why Your Website Should Be Responsive

“It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity.

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These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by.

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Effective Email Marketing.

Email marketing is dead. Is it? No way. Certainly if done properly. And that’s the opportunity for us. Hopefully, these articles can help you on the right track to get email marketing right in your business.

If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

The Ultimate Guide to Email Marketing

“The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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16 Email Marketing Best Practices That Actually Drive Results

“While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

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What Makes Good Email Marketing

“Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

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“Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.

That said, figuring out the best way to segment your email marketing lists can be a huge undertaking.

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Identifying your Target Market and Target Audience

Every sales team and entrepreneur need to know their customer. But how do you find a target market and what exactly is it anyway? Hopefully, these articles can help you identify your target market. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

How to Define Your Target Market

“Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

Many businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.”

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4Ps to choose your target market for entrepreneurial success

“By defining your niche, you’re also forced to really understand every detail about your business offering (product or service), which includes its benefits and unique features, who can benefit from the product offering and what sets you apart from your competitors,” says Mjadu.

“Once you know this, you should have a far better idea of who it is you are trying to sell to, which will allow you to be far more selective in your approach.”

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3 Effective Strategies to Reach Your Online Target Audience This Year

“To run a fruitful online business, you first need a solid online target audience to cater to. Without those people, there’s no one to see or care about your products and services, much less purchase them. That’s why expanding your reach and visibility is essential to reach your growth objectives.”

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“A target market is a group of customers for which your products and services are aimed. It’s usually first defined by an industry.

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. After all, that’s who you designed the product offering around.”

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News and Tips in Social Media Marketing

Are you small business owner and you’re constantly looking for new ways to get your company’s brand on the radar of potential customers? Well, it’s your lucky day as we pulled together some great articles for you. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

21 Secrets to Social Media Marketing for Small Business 

“Social media marketing is about more than just gaining followers and likes, but sometimes it can be difficult, especially when starting out, to strategize around the right elements, and to use the platform tools and options to achieve your business goals.

But there are key, fundamental tasks that you need to be covering off in your approach, essential steps you need to take to move beyond the basics and into generating actual leads from your social efforts. Outlining this, Tonya Burge from Your Marketing Lady has created this in-depth infographic on the key social media marketing elements you need in order to formulate an effective social media marketing plan.”

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How to Become A Social Media Marketing Expert According to Experts

“Are you thinking of becoming a social media expert?

Then you are in the right place.

According to LinkedIn, there are over  23,133,350 acclaimed social media marketers in the world. So if you really want to stand out, what should you be doing?

Well, there are tons of advice, tip and articles on social media, we decided to reach out to a set of successful social media marketers who have been tested and tried in the industry and ask them one simple question.”

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If Social Platforms Were Game of Thrones Characters, Here’s Who’s Closest to Claiming the Iron Throne

“With the much-anticipated final season of Game of Thrones looming, everyone is abuzz about who will claim the Iron Throne. With multiple contenders clamoring for this iconic yet uncomfortable seat of power, it’s difficult to predict who will come out on top and who will crash and burn.

With the controversies, chaos and volatility of the current social media landscape, advertisers are grappling with similar uncertainties when it comes to their social media marketing strategies.”

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“Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. When I sat down at the salon, I thought, “Why did I bring two books to a one-hour nail appointment?” And it hit me: I couldn’t decide between two books about focus! Ugh. The struggle is real.

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. There isn’t one tool that can do everything, and I don’t believe in putting all eggs in one basket, especially not with something as big as your business.”

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Divine AestheticNews and Tips in Social Media Marketing
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How to Succeed in Doing Guerilla Marketing?

If you are on a tight budget but still need to pull off an effective marketing strategy, take a look at these articles that we’ve searched for you that offer some fresh ideas on how to promote your brand. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

“People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression.

But there’s more to guerrilla marketing than trendy murals on city walls and slapping brand stickers on street signs.”

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Guerrilla Marketing Do’s and Don’ts

“Think for a second: what was the last commercial you saw that impacted you enough that you wanted to share it with your friends and followers? It may take you more than a second actually, because for all the money poured into them, companies struggle to come up with truly memorable marketing vehicles. Spending is no substitute for good, old-fashioned creativity and imagination. Guerrilla marketing, on the other hand, is often dirt-cheap, but can become something that generates word-of-mouth, Internet chatter, free press coverage, and all the other things for which marketing folks live and breathe.”

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Don’t Forget To Do Guerrilla Marketing

“This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.”

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“These tips focused on some Guerrilla marketing ideas and techniques that you can use to help raise the awareness of small businesses.  Well that post got me thinking about some online Guerrilla marketing ideas that you can use to help promote your website and ultimately attract more traffic.”

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Divine AestheticHow to Succeed in Doing Guerilla Marketing?
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How Important is Content Marketing?

Learn the importance of Content Marketing and how it can effectively connects and educates your target market. We collated some articles for you and hopefully you can pick up one or two that can help grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

Why You Need Original Research for Content Marketing

“Original research for content marketing takes the guesswork out of audience development. It’s risky to rely on projected impressions of your audience’s challenges, values, concerns, lifestyle, needs, interests, and desires. If you get it wrong, it can have drastic consequences on the success of your content marketing, and can even negatively impact your organization’s brand and business.”

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Setting Appropriate Expectations in Content Marketing

“Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have taken notice. From same-day to two-day shipping via Amazon Prime, sending money, contacting loved ones, or picking up a grab-and-go meal, instant gratification is built into our culture.”

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Craft a Deliciously Effective Content Marketing Strategy with a Farm-to-Table Approach

“The farm-to-table movement promises locally sourced, fresh, delicious things, prepared with care and served enticingly.

I’ve recently started using “farm-to-table” to describe my approach to content marketing, and here’s why.”

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“You may have some subscribers who regularly check in for updates, but the majority of your audience has no idea what came out yesterday, let alone six weeks ago. Why are you leading with the newest content instead of the most relevant and engaging to them?

With every piece of content, it doesn’t matter how old it is. The first time your customer discovers it, it’s new to them. If each piece of content is interdependent on several others as a result of your content calendar, then your readers are only going to be left feeling lost and confused when they get to it.”

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Divine AestheticHow Important is Content Marketing?
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Latest News and Trends about Digital Marketing

We’ve collected different Digital Marketing articles that will give you some fresh views on this matter. Take a look, hopefully there will be one or two that can help you grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

10 reasons you need a digital marketing strategy in 2019

“Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors.”

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Digital marketing strategy: How to structure a plan?

“We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet even in 2019, many companies don’t have a digital marketing strategy.

Our recent Managing Digital marketing research report (a free download) showed that almost half (45%) of companies don’t yet have a planned digital marketing strategy…”

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5 Steps to a Powerful Digital Marketing Strategy

“According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.”

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“There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?”

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Divine AestheticLatest News and Trends about Digital Marketing
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Articles on Mobile Advertising

Looking for some marketing inspiration? We’ve pulled together some great articles for you about mobile advertising. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

Don’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence Officer

“One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since.

But heritage alone isn’t enough to sustain a brand in the digital era, and while many consumers might not associate Levi Strauss & Co. with technology, the brand is clearly moving in that direction—at least, if today’s announcement is any proof.”

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Here’s Why Micro Apps are a Far Better Tool For Building More Effective Apps

“A Micro App may have some riddle based definitions but the simplest one is as follows:

In simple terms, a micro-app is a collection of functions which provides highly focused task-based applications which in return deliver a more stronger targeted functionality. Also, these micro apps are stored together in one mobile app. Thus, that single app can provide all the functionality as well as features through that one Micro App.”

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What to Expect as Mobile Advertising Moves to the Blockchain

“Blockchain-based mobile advertising is still a novelty for the ad tech market. The early solutions, however, promise the drastic changes for the ecosystem: the middlemen reduction, fraud removal, and transparency for every participant.

Experts predict that by the end of 2021 Mobile Marketing Market worth will reach 98.85 billion dollars. Mobile advertising is on the radar of media-buyers, marketers, and app developers who monetize their mobile apps with ads as only 20% manage to achieve their ad campaign goals.”

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“With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today.

The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email – and unlike email, texts are usually opened within an average of three minutes.

When integrated into your customer experience strategy, SMS acts as an accessible touchpoint to keep you in tune with your customers’ needs while opening new opportunities to offer services through a channel that many of your customers already love.”

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Divine AestheticArticles on Mobile Advertising
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