If you are on a tight budget but still need to pull off an effective marketing strategy, take a look at these articles that we’ve searched for you that offer some fresh ideas on how to promote your brand. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
“People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression.
But there’s more to guerrilla marketing than trendy murals on city walls and slapping brand stickers on street signs.”
“Think for a second: what was the last commercial you saw that impacted you enough that you wanted to share it with your friends and followers? It may take you more than a second actually, because for all the money poured into them, companies struggle to come up with truly memorable marketing vehicles. Spending is no substitute for good, old-fashioned creativity and imagination. Guerrilla marketing, on the other hand, is often dirt-cheap, but can become something that generates word-of-mouth, Internet chatter, free press coverage, and all the other things for which marketing folks live and breathe.”
“This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.”
“These tips focused on some Guerrilla marketing ideas and techniques that you can use to help raise the awareness of small businesses. Well that post got me thinking about some online Guerrilla marketing ideas that you can use to help promote your website and ultimately attract more traffic.”
Learn the importance of Content Marketing and how it can effectively connects and educates your target market. We collated some articles for you and hopefully you can pick up one or two that can help grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
“Original research for content marketing takes the guesswork out of audience development. It’s risky to rely on projected impressions of your audience’s challenges, values, concerns, lifestyle, needs, interests, and desires. If you get it wrong, it can have drastic consequences on the success of your content marketing, and can even negatively impact your organization’s brand and business.”
“Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have taken notice. From same-day to two-day shipping via Amazon Prime, sending money, contacting loved ones, or picking up a grab-and-go meal, instant gratification is built into our culture.”
“You may have some subscribers who regularly check in for updates, but the majority of your audience has no idea what came out yesterday, let alone six weeks ago. Why are you leading with the newest content instead of the most relevant and engaging to them?
With every piece of content, it doesn’t matter how old it is. The first time your customer discovers it, it’s new to them. If each piece of content is interdependent on several others as a result of your content calendar, then your readers are only going to be left feeling lost and confused when they get to it.”
We’ve collected different Digital Marketing articles that will give you some fresh views on this matter. Take a look, hopefully there will be one or two that can help you grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
“Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors.”
“We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet even in 2019, many companies don’t have a digital marketing strategy.
Our recent Managing Digital marketing research report (a free download) showed that almost half (45%) of companies don’t yet have a planned digital marketing strategy…”
“According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?
It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.”
“There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?”
Ever wonder why some people’s video go viral? So did we. So, this week we’ve pulled together some great articles about making viral videos for you. Take a look, hopefully, there will be one or two you can action to help grow your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
“Video is one of the most engaging forms of digital marketing. This shouldn’t be a surprise to anyone. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video.”
“Do you ever wonder what it takes to create a viral video? Do you want your video content to spread to the masses?
While creating a viral video is part science and part art, there are 5 key principles you must follow when creating your own viral video.
If you think creating a viral video is all luck, then stay tuned, because I’m going to show you a simple framework that many companies have used to achieve success.”
“Creating a viral Youtube video can feel impossible. According to a Youtube Manager, there are ways to improve your chances of making your content seen.”
“What if you could pull out a special recipe and put together a viral video that wows your audience? What if you could discover the secret sauce that turns out winner after winner? Content creators and small business owners would love to discover a magic formula that will transform their content marketing strategies.”
Looking for some marketing inspiration? We’ve pulled together some great articles for you about mobile advertising. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
“One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since.
But heritage alone isn’t enough to sustain a brand in the digital era, and while many consumers might not associate Levi Strauss & Co. with technology, the brand is clearly moving in that direction—at least, if today’s announcement is any proof.”
“A Micro App may have some riddle based definitions but the simplest one is as follows:
In simple terms, a micro-app is a collection of functions which provides highly focused task-based applications which in return deliver a more stronger targeted functionality. Also, these micro apps are stored together in one mobile app. Thus, that single app can provide all the functionality as well as features through that one Micro App.”
“Blockchain-based mobile advertising is still a novelty for the ad tech market. The early solutions, however, promise the drastic changes for the ecosystem: the middlemen reduction, fraud removal, and transparency for every participant.
Experts predict that by the end of 2021 Mobile Marketing Market worth will reach 98.85 billion dollars. Mobile advertising is on the radar of media-buyers, marketers, and app developers who monetize their mobile apps with ads as only 20% manage to achieve their ad campaign goals.”
“With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today.
The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email – and unlike email, texts are usually opened within an average of three minutes.
When integrated into your customer experience strategy, SMS acts as an accessible touchpoint to keep you in tune with your customers’ needs while opening new opportunities to offer services through a channel that many of your customers already love.”
Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.
Sure, that’s your first reaction to the idea of advertising costing you money. But hear me out.
Advertising wouldn’t exist as an industry if there wasn’t a pretty solid success rate behind it, and the John Lewis’ Christmas advert wouldn’t be an annual thing if it didn’t increase their revenue.
When it comes to your online presence the idea of paying for advertising can be jarring, something you may turn your nose up to. It shouldn’t be.
Below I have outlined 5 reasons that using paid advertising is something that can really help your business. Here goes…
1) Being on the first page of search results
Type your industry into Google. What do you see? Type in something you are wearing, trainer, t-shirt, skirt, what do you see? Whichever of these options the first thing you would have seen is the same as when you searched for your industry: paid adverts.
Google, Bing, Yahoo, and their peers want you to buy adverts from them (it’s their modus operandi) and they will all reward you for doing so by putting the page you are advertising for on the first page of their search. Being on the first page of a search result is hugely important, 91% of Google’s visitors never go further than the first page and if you aren’t on there you are significantly reducing your chances of driving traffic to your site.
PPC is a quick and efficient way to build up traffic to your site, and can be a great way to announce a product launch or other commercial development to the world. Just make sure that you are bidding on the right keywords, excluding any negatives ones, and constantly checking in on campaigns from a conversions and ROI-perspective.
A freelance PPC consultant or agency can help you improve and gain PPC traction in the right way — PPC can be quite a complex, mathematical undertaking. Charities get free Adwords credit from Google, so don’t forget to take advantage of this.
One of the most persuasive arguments for having paid advertising is that you are able to track and measure their effectiveness – paid advertising comes with a raft of analytics that allows you to do this.
This has a far-reaching impact on your company, as it means you can review the what, where, who, and why of your campaigns, letting you track the success rate of your marketing strategy in an integrated way.
Doing this allows you to increase the traffic to your site by ensuring that you promote your site, business, and products to your audience and customers in the way that they want to receive them. You will be able to keep a close eye on engagement and sales figures, and will probably learn a thing or two about your industry and niche as you go along.
Success, success; it’s a wonderful thing, and your success rate will increase exponentially if you target the right audience. This is something that paid advertising allows you to do in spades. Whether it’s on Facebook, Instagram, Pinterest, or Twitter — audience targeting and segmentation comes as part of the parcel for paid social advertising.
Here are the benefits of segmenting your Twitter ads:
Twitter’s tailored audiences are not a segment of customers designed by Walt Disney in a 1938 animated film (see below for further details). A tailored audience is a way to target your existing Twitter followers and you can source them from the web, mobile apps, and your own lists.
The benefit of them to your business is that you can:
Gain new customers in a controlled, targeted way from a pool of people who match your ideal customer avatar
Turn your loyal followers into paying customers and vice versa — a great way to create a sense of community around your brand
Make the most of your customer lifetime value
4) You can access an enormous social audience
About that John Lewis advert: 9,798,602 have seen the 2017 version on YouTube, while 26,763,740 saw the 2016 incarnation which also inspired an Obama/Clinton/Trump parody. People see adverts.
Facebook, for instance, counts its monthly active visitors in the billions. It’s not for nothing that Facebook advertising is one of the biggest marketing spends across the world. Facebook wants to actively entice new advertisers, so they give their content priority and keep making it easier and easier to run ads and get in front of their users.
Facebook is not the only social media platform to offer paid advertising: Twitter, Instagram, LinkedIn, etc…, they’re all at it and they all offer it for the same reason as Mark Zuckerberg’s Goliath.
You not might secure social media viewings in the millions by paying for advertising, but it will open your brand up to the potential to be seen by a vast audience. It’s also a great way for brands to go global for the first time — why not use this as an opportunity to test out your offering with an international audience?
5) People aren’t seeing your organic social posts
I bet your social media accounts are brilliant, the best even. They’re wry, informed, and cut in a way that resonates instantly with your audience. In fact, I bet they are as good as this gem…
But do you know what, I bet people aren’t seeing your Tweets or posts. Why? Because organic reach on social media has slipped down the food chain. Here are some stats that will make you sit up:
I know your posts are great, you know your posts are great but do your audience? Sadly, this may depend on whether all your posts are organic, or whether you utilize paid adverts from time to time.
So there you are, 5 reasons that paid advertising can help your business.
While there is a clear benefit to them, they are not the be-all and end-all of a successful company. You still need to have great content, a brand that your audience wish to engage with, great products, and a billion other different things.
Just bear in mind, though, that as great as you doing, you might be even more successful if you used some well-placed and thought-out paid advertising – it’s what the experts do.
Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on, marketing, ecommerce and how writers can develop their skills. She is passionate about using her experience to brands and writers grow.
27th February 2018
Mark5 Reasons That Paid Advertising Can Help Your Business
It’s free marketing clinic to help social enterprises, non-profits and businesses with social intent with any website or digital marketing challenges they currently face.
It’s a two-hour lunchtime session, and the format will go something like this:
Tea, coffee, biscuits on arrival
We’ll get started with a presentation. For this session, the topic will be “How to create an incredible brief for the perfect* website” – Ideal for any business who’s either about to build a new website or replace the one they have. It will weave you through some of the marketing essentials that are often overlooked when embarking on a web project, and we’ll arm you with the 30 killer questions you need to answer to ensure you’ll get the best website possible for your business. You’ll get a worksheet to take away with you. Whether you’re hiring an agency to create your website, using a freelancer or building it yourself, this is essential knowledge to take into the project to ensure you get the best result for your business. (45mins)
Following the presentation, we’ll have a Q&A to answer any questions you have (15mins)
Live Marketing Clinic – This is an interactive session where we’ll listen to the website and digital marketing challenges you’re currently facing and work through them in front of the room with a view to getting you some clarity on the problem and offer a way forward. Everyone in the room will get value from this session, even if it’s not your challenge being answered. (60mins)
The session will be run by Divine Aesthetic Design & Marketing Ltd founder/managing director, Mark Persaud.
I hope you can make it. This will be a value-packed session with plenty of leading-edge info for you to take away and implement in your business straight away for improved results. If you’re an owner, marketing director, managing director or have any involvement in the marketing of a social enterprise, non-profit or business with social intent, this session is made for you.
The Marketing Mission will be taking place at the very lovely Gatcombe House meeting room. Nice, isn’t it?
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Have you heard about the 100 Person Project yet?
Are you are a Social Enterprise, Non-Profit or business with social impact? If so, I’d like to find out about your biggest website and digital marketing challenges and offer to help you address them, for free…
We’re looking sponsors so we can continue to offer this event for free to its participants in future. If you’d like to sponsor this event, please get in touch to discuss options: hello@lovedadesign.com. Thanks.
11th December 2017
MarkMarketing Mission : Website & Digital Marketing Clinic for Social Enterprises, Non-Profits and Businesses with Social Impact
Voice, the final frontier. These are the searches of the e-commerce shopper. One thing is for sure: you need to get on board with this technology if you wish to seek out the customers of the future.
Voice search has been on the horizon for some time and is now gathering pace as a critical future aspect of the e-commerce market. Already, 40% of adults use voice search at least once a day; by 2020 it is expected that voice search will comprise 50% of all searches, period.
So what exactly does voice search mean for your online business? Opportunity. And here’s why.
What is voice search?
Sometimes the explanation is obvious: voice search is the process of voice-enabled searching, where you access search engines using the power of your voice. Voice can be used on your phone, tablet, connected car, or voice-controlled assistant – anything connected to the internet that offers a search facility.
E-commerce exists as an industry because shoppers want a faster, more responsive, and more convenient way of buying the goods they want. Voice search makes all of these things easier for your customers to achieve – after all, people can type around 40 words per minute, but they can speak 150.
Amazon has shifted over 18 million units of Echo, and over 15 million Google Home devices have been bought. Meanwhile, Apple will release their highly anticipated HomePod in December 2017 and its first-year unit sales are expected to reach 10 million.
How does this make voice search good for your online business? If it’s easier for your customers to find what they want, then it’s easier for them to buy what they want, which makes it easier for you to sell your products.
It’s not all good news, I’m afraid. While voice search is great for e-commerce customers, that doesn’t mean that it’s great for your e-commerce business.
Voice search is not yet as sophisticated as traditional, non-voice searches. Because of this, it has been predicted that the top three ranking sites in SERPS will be the beneficiaries of 98% of the searches made using voice search.
This means that the SEO tactics and techniques you have employed to improve your rankings won’t necessarily apply to voice search results.
This doesn’t render all of the things that you have been doing to get your SEO singing obsolete. However, what voice search means is that your business might have some SEO work to do – and some software to get on board with.
How to make voice commerce work for your e-commerce store
The nature of voice search means that:
Questions are more likely
Search terms are longer
Searchers want swift and precise answers
Searches will be more local
Your e-commerce business can be prepared for this and make voice search work better for you by employing Natural Language Processing (NLP) within your content.
NLP is a form of AI which lets computers absorb and process human speech as it’s spoken. For your online business, NLP will enable your site to process searches in the language that is used by your customers.
Using Twiggle allows you to incorporate NLP into your online business, by enabling your site to understand shoppers’ intent when making voice searches.
However, you shouldn’t just stop there.You should also be thinking about the language your customers are speaking. Is software available to allow customers to search your online business in their native language, irrespective of whether it’s the same as that of your site?
If you’ve built your online business using a platform like Shopify, then you can use the Smart Search & Instant Search apps to enable your site to allow multilingual searches.
Whatever the mechanics of your site, making it multilingual is something you should give real thought to. Doing this could open up your business to a whole new market.
Be mindful of Alexa. Amazon knows the importance of voice search and voice-controlled purchasing, and if the largest e-commerce company in the known universe is utilising it, then it is something you will ignore at your peril.
Voice search is an opportunity for your business to provide a faster, more responsive, and more convenient shopping experience for your customers. This makes it a chance for you to create more business for your company.
Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on e-commerce and how writers can hone their craft. She is passionate about using her experience to help other writers improve their skills.
24th November 2017
MarkVoice, The Final Frontier: What Does Voice Search Mean For Your Online Business?
