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The Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic

Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links.

When done right, guest posting still has a lot of value. So, we’re going to talk about what it is, and how you can get started.

What is Guest Posting?

A guest post is a blog post that you write to be posted on someone else’s website.

There are several benefits to writing guests posts:

  • Get your name exposed to a new audience
  • Connect with other industry professionals
  • Establish yourself as an industry leader

Some guest posting advocates also say that it is a useful way to get more backlinks to your website, thus helping your SEO efforts. But Google doesn’t agree — at least not if you’re only after the backlink.

Some marketers have used spammy tactics in the past, flooding sites with crummy guest posts just for the link. That’s not helpful to users, so Google often penalizes sites who do it — both the site hosting the post and the site that the post is linking to.

To avoid this problem, make sure you’re writing unique, valuable content. Great guest posts aren’t a 500-word rehash of topics already on the web. They’re often long-form, original works like case studies or thorough how-to guides.

If you treat the guest post as a piece of important information regardless of the link, you should be just fine.

The Rules for Guest Posting

Google’s goal first and foremost is great user experience. So they’ve set up some best practices for blogging that you should be aware of.

First, as mentioned above — content must be unique and interesting. That’s the #1 rule of ALL content marketing efforts, so it bears repeating.

Second, if the guest post is paid or sponsored in any way, the writer must disclose it somewhere in the piece. That’s why we often see words like Sponsored or In partnership with at the top of blog posts. Bloggers also must disclose if they’re an affiliate for any of the products they recommend.

Finally, if any money changes hands for your post or for a link, Google’s rules require a nofollow tag. This means you won’t get any backlink “juice” for that link. And we should all be grateful for this rule — otherwise, every word and image on the internet would be a paid spam link!

How to Pitch Guest Posts

While some big-deal bloggers and writers are turning away guest posting opportunities, most of us have to seek them out. But first, you have to decide who you want to approach.

A good way to start is by figuring out what industries are “parallel” to yours, rather than competing with you. A wedding photographer, for example, probably won’t have much luck trying to get guest posts on other photographer sites. But a DJ or event venue may be happy to publish a guest post by a photographer since they’re in a related — but not competing — niche.

If you want to pitch large, nationwide sites, give them the attention they deserve. Some people treat guest post requests as a numbers game, bombarding site owners with generic pitches. It’s not very successful.

Instead, do some homework on the sites you’d like to write for. Study their niche and their style. Research which of their posts have done well and received the most comments and social shares. Then come up with a few ideas that you think would do really well on their site, and that they haven’t covered before.

Reach out to the blog owner or site manager and make it personal. Tell them what you like about their site and share your pitch ideas. These folks get dozens or even hundreds of generic copy and paste pitch requests each month. So, yours has to stand out.

Writing the Guest Post

If you’re going to dedicate time to a guest post strategy, you need to do it well. This should be some of your best content, for three reasons.

First, you want the site owner to invite you to contribute again. So, your initial attempt needs to be a winner. Second, you’ll want to use this successful guest post as an example in future pitches for other sites. Think of it as the start of your guest post portfolio.

And finally, the guest post will introduce your name and writing to a new audience. And we all know the value of first impressions.

Once the post is up, help it along. Promote it on your own website and social media for maximum views and shares. And not just once — push that post several times. Ask your friends to post it, too. And encourage engagement by responding to every single comment.

Guest Posting — A Worthy Investment

Sounds like a lot of work? It is.

But just like all content marketing, the rewards come to those who put in the effort. Greater visibility, a new audience, and industry authority can all be yours with a little ingenuity and industry.

Plus, people who practice successful guest posting get to promote themselves “As seen in” well-known publications. How’s that for establishing authority?

____________________________________________________________________________


Mark Persaud. Director, Divine Aesthetic

Author

Mark Persaud

Director, Divine Aesthetic Digital Consultancy

Let’s talk

If you’d like to talk to me about how we can get your website and digital marketing working for you, please tap the button below and let me know.

Thanks.

Mark.

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How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy.

But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past.

Why is this such a great idea? Well, those potential customers could have been one click away from making a purchase or enquiry and, for whatever reason, decided to keep scrolling. Retargeting will remind them of their interest and, hopefully, turn them from “almost buyers” to customers.

It’s one of the highest ROI marketing activities for just about every business that uses it – so let’s get started!

Setting Up Your Facebook Retargeting Campaign

First, we’ll go over the steps you’ll need to take in creating a Facebook retargeting campaign.

  1. Set up a Facebook account for business ads, if you haven’t already.
  2. Log in to Ads Manager and select Audiences.

You can select Audiences from a dropdown menu on Business Manager.

  1. Choose your audience.

Click on Create Audience and then choose Custom Audiences. In order to retarget, you’ll need to reach those who visit your site. Therefore, you’ll want to select Website Traffic.

  1. Select your target audience.

Here, you’ll have the option of targeting different groups of website visitors. You can either choose to target anyone who visits your site, or you can choose a group or combination of groups based on different factors, like when they visited or what specific pages they visited.

  1. Select a date range and name your campaign.
  2. Get your pixel code and add it to your website for tracking.

Go to the Audiences section of Ads Manager and locate your retargeting campaign. Once you select it, click Actions and then View Panel from the dropdown menu. There, you’ll see your pixel code. Place this code on your website.

Time to Retarget!

No retargeting campaign is successful without engaging content, so your next step is to decide what groups of prospects you want to target and how you’ll gear your strategy to draw them in.

For example, if you want to target those who view your landing page but click away without engaging further with your website, then you’ve got to create ads with CTAs that reach this group. If you want to reach those who added items to their cart but didn’t complete their purchase, then make sure your ad’s language draws these potential customers back in.

Try one of these Facebook Retargeting Strategies:

Tell Your Story

Maybe you want to retarget those who engaged with your website but didn’t make a purchase. Retarget them with a video ad where you tell the story of your brand, give them a behind-the-scenes look into your day-to-day, or let them in on the inspiration behind your startup. Telling a story is a great way to re-engage hesitant customers, and it’s a less pushy way to create brand awareness.

From there, you can now target those who watched your video (or even part of it) with a first-time purchase promo code or a free product with their purchase.

Remind Them of Their “Almost-Buy”

We’ve all been there. We’re JUST about to make a purchase, and then we decide against it. Maybe we can’t justify spending the money. Or maybe we’re considering purchasing something similar somewhere else. No matter what the reason, customers don’t scroll through your product pages if they’re not interested in buying from you.

If you want to retarget those who have scanned through your product pages and those who have even gone so far as to add an item to their cart, simply create this custom audience (those who have viewed your product pages only). Then, exclude those who visited your order confirmation page since they clearly already purchased from you. Now, create an ad that draws your customer back in to ultimately make the purchase.

Welcoming Back Prior Customers

Maybe you’ve got an audience who purchased a while back but haven’t been around for a few weeks or even a few months. If so, you can draw these customers back with a simple ad targeted toward prior customers. Tell them you miss their business and offer them some kind of can’t-say-no incentive to bring them back into the fold.

Get Started on Your Retargeting Campaign Today

Retargeting is one of the best marketing tools to help you realise increased conversions and sales – so make this a priority! Of course, there are virtually hundreds of ways for you to reach back out to your audiences using Facebook Ad Retargeting. Test a few ideas, analyse customer engagement, and you’ll soon be running profitable ads that draw people back to your business!


Mark Persaud. Director, Divine Aesthetic

Author

Mark Persaud

Director, Divine Aesthetic Digital Consultancy

Let’s talk

If you’d like to talk to me about how we can get Fackbook retargeting working for your business, please tap the button below and let me know.

Thanks.

Mark.

MarkHow to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing
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11 Ways to Use Text Messaging to Make More Sales

We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses.

Want to know how to incorporate text messaging into your marketing plan? Read on.

Mark11 Ways to Use Text Messaging to Make More Sales
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5 Marketing Trends for the Covid-19 Era

Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to work out how to keep business afloat amidst so much uncertainty.

In this article, we’re going to discuss some of the latest, COVID-era-induced marketing trends that deserve consideration. Hopefully, you’ll find some tips for pivoting your marketing strategy to reach both old and new customers in new ways.

Mark5 Marketing Trends for the Covid-19 Era
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6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in your strategy. Let’s get straight to it.

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5 Consequences of Not Updating Your WordPress Site

If there’s one thing WordPress users most ignore, it is the Update notification that they see on their WordPress dashboard. If you’re one of them, you’re not alone.  In fact, industry statistics reveal that only 12.17% of the top million websites are using the latest WordPress version 5.4. 

This begs the question – why don’t users install the latest WP version/update, especially when it is free? The most common responses include:

  • My website is working great, why bother updating? 
  • There is a new update every day, and it’s a task to update the site every time!  
  • My site is working perfectly, and updates could break or crash my website, so why take the chance?

While these reasons might seem justifiable, ignoring updates can prove to be an expensive oversight. 

Today, let’s find out why updates are so important and some of the consequences of not updating WordPress

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Build Effective Company Branding.

Brand? Branding? Brand Identity? What are they? Are they the same? How do you even ‘do’ brand or branding??! Confusing, isn’t it? So that’s why we pulled together these articles this week, to help untangle what they are and how to do them properly to improve your business and results. Hope you find them useful.

Divine AestheticBuild Effective Company Branding.
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Importance of having a Website for your Business.

Building a Business Website: A Small Business Guide

“It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

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The 4 Most Important Pages on Your Website

“Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

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6 Undeniable Reasons Why Your Website Should Be Responsive

“It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity.

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“Every once in a while, I’ll come across a website that really draws me in. So, I found 27 of them to show you.

These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by.

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Divine AestheticImportance of having a Website for your Business.
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Effective Email Marketing.

Email marketing is dead. Is it? No way. Certainly if done properly. And that’s the opportunity for us. Hopefully, these articles can help you on the right track to get email marketing right in your business.

If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

The Ultimate Guide to Email Marketing

“The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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16 Email Marketing Best Practices That Actually Drive Results

“While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

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What Makes Good Email Marketing

“Good email marketing starts with the content you’re sharing with your subscribers. Put yourself in their shoes and ask, is this something I would want to receive? Remember that your prospects don’t care about your company or your product – they care about their challenges and how you can help solve them. So create and share content that they’ll find useful and interesting.

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“Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.

That said, figuring out the best way to segment your email marketing lists can be a huge undertaking.

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Divine AestheticEffective Email Marketing.
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Identifying your Target Market and Target Audience

Every sales team and entrepreneur need to know their customer. But how do you find a target market and what exactly is it anyway? Hopefully, these articles can help you identify your target market. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

How to Define Your Target Market

“Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

Many businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.”

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4Ps to choose your target market for entrepreneurial success

“By defining your niche, you’re also forced to really understand every detail about your business offering (product or service), which includes its benefits and unique features, who can benefit from the product offering and what sets you apart from your competitors,” says Mjadu.

“Once you know this, you should have a far better idea of who it is you are trying to sell to, which will allow you to be far more selective in your approach.”

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3 Effective Strategies to Reach Your Online Target Audience This Year

“To run a fruitful online business, you first need a solid online target audience to cater to. Without those people, there’s no one to see or care about your products and services, much less purchase them. That’s why expanding your reach and visibility is essential to reach your growth objectives.”

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“A target market is a group of customers for which your products and services are aimed. It’s usually first defined by an industry.

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. After all, that’s who you designed the product offering around.”

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Divine AestheticIdentifying your Target Market and Target Audience
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