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5 Reasons That Paid Advertising Can Help Your Business

 

Paid, really?

 

Sure, that’s your first reaction to the idea of advertising costing you money. But hear me out.

 

Advertising wouldn’t exist as an industry if there wasn’t a pretty solid success rate behind it, and the John Lewis’ Christmas advert wouldn’t be an annual thing if it didn’t increase their revenue.

 

When it comes to your online presence the idea of paying for advertising can be jarring, something you may turn your nose up to. It shouldn’t be.

 

Below I have outlined 5 reasons that using paid advertising is something that can really help your business. Here goes…

 

1) Being on the first page of search results

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Type your industry into Google. What do you see? Type in something you are wearing, trainer, t-shirt, skirt, what do you see? Whichever of these options the first thing you would have seen is the same as when you searched for your industry: paid adverts.

 

Google, Bing, Yahoo, and their peers want you to buy adverts from them (it’s their modus operandi) and they will all reward you for doing so by putting the page you are advertising for on the first page of their search. Being on the first page of a search result is hugely important, 91% of Google’s visitors never go further than the first page and if you aren’t on there you are significantly reducing your chances of driving traffic to your site.

 

PPC is a quick and efficient way to build up traffic to your site, and can be a great way to announce a product launch or other commercial development to the world. Just make sure that you are bidding on the right keywords, excluding any negatives ones, and constantly checking in on campaigns from a conversions and ROI-perspective.

 

A freelance PPC consultant or agency can help you improve and gain PPC traction in the right way — PPC can be quite a complex, mathematical undertaking. Charities get free Adwords credit from Google, so don’t forget to take advantage of this.

 

Credit: Flickr

 

2) You can track their effectiveness

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One of the most persuasive arguments for having paid advertising is that you are able to track and measure their effectiveness – paid advertising comes with a raft of analytics that allows you to do this.

 

This has a far-reaching impact on your company, as it means you can review the what, where, who, and why of your campaigns, letting you track the success rate of your marketing strategy in an integrated way.

 

Doing this allows you to increase the traffic to your site by ensuring that you promote your site, business, and products to your audience and customers in the way that they want to receive them. You will be able to keep a close eye on engagement and sales figures, and will probably learn a thing or two about your industry and niche as you go along.

Credit: Pexels

 

3) You can tailor your audience

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Success, success; it’s a wonderful thing, and your success rate will increase exponentially if you target the right audience. This is something that paid advertising allows you to do in spades. Whether it’s on Facebook, Instagram, Pinterest, or Twitter — audience targeting and segmentation comes as part of the parcel for paid social advertising.

 

Here are the benefits of segmenting your Twitter ads:

 

Twitter’s tailored audiences are not a segment of customers designed by Walt Disney in a 1938 animated film (see below for further details). A tailored audience is a way to target your existing Twitter followers and you can source them from the web, mobile apps, and your own lists.

 

The benefit of them to your business is that you can:

 

  • Gain new customers in a controlled, targeted way from a pool of people who match your ideal customer avatar
  • Turn your loyal followers into paying customers and vice versa — a great way to create a sense of community around your brand
  • Make the most of your customer lifetime value

 

 

4) You can access an enormous social audience

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About that John Lewis advert: 9,798,602 have seen the 2017 version on YouTube, while 26,763,740 saw the 2016 incarnation which also inspired an Obama/Clinton/Trump parody. People see adverts.

 

 

Facebook, for instance, counts its monthly active visitors in the billions. It’s not for nothing that Facebook advertising is one of the biggest marketing spends across the world. Facebook wants to actively entice new advertisers, so they give their content priority and keep making it easier and easier to run ads and get in front of their users.

 

Facebook is not the only social media platform to offer paid advertising: Twitter, Instagram, LinkedIn, etc…, they’re all at it and they all offer it for the same reason as Mark Zuckerberg’s Goliath.

 

You not might secure social media viewings in the millions by paying for advertising, but it will open your brand up to the potential to be seen by a vast audience. It’s also a great way for brands to go global for the first time — why not use this as an opportunity to test out your offering with an international audience?

 

5) People aren’t seeing your organic social posts

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I bet your social media accounts are brilliant, the best even. They’re wry, informed, and cut in a way that resonates instantly with your audience. In fact, I bet they are as good as this gem…

 

Credit: VancityReynolds

 

But do you know what, I bet people aren’t seeing your Tweets or posts. Why? Because organic reach on social media has slipped down the food chain. Here are some stats that will make you sit up:

 

In October 2013 the average organic reach of the content which companies posted on there brand Facebook pages was 12.05%, by February 2014 it was 6.15%. What is that figure at now? As low as 2%.

 

It is for this reason that 93% of marketers use Facebook ads.

 

I know your posts are great, you know your posts are great but do your audience? Sadly, this may depend on whether all your posts are organic, or whether you utilize paid adverts from time to time.

 

So there you are, 5 reasons that paid advertising can help your business.

 

While there is a clear benefit to them, they are not the be-all and end-all of a successful company. You still need to have great content, a brand that your audience wish to engage with, great products, and a billion other different things.

 

Just bear in mind, though, that as great as you doing, you might be even more successful if you used some well-placed and thought-out paid advertising – it’s what the experts do

 

If you’d like to explore how paid advertising could benefit your business, please click here for a free, no-obligation, 30-minute digital marketing strategy session. 

 

 

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on, marketing, ecommerce and how writers can develop their skills. She is passionate about using her experience to brands and writers grow.

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Marketing Mission : Website & Digital Marketing Clinic for Social Enterprises, Non-Profits and Businesses with Social Impact

So, what is the ‘Marketing Mission’

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It’s free marketing clinic to help social enterprises, non-profits and businesses with social intent with any website or digital marketing challenges they currently face.

Click here to get your free ticket

 

It’s a two-hour lunchtime session, and the format will go something like this:

 

  • Tea, coffee, biscuits on arrival

 

  • We’ll get started with a presentation. For this session, the topic will be “How to create an incredible brief for the perfect* website” – Ideal for any business who’s either about to build a new website or replace the one they have. It will weave you through some of the marketing essentials that are often overlooked when embarking on a web project, and we’ll arm you with the 30 killer questions you need to answer to ensure you’ll get the best website possible for your business. You’ll get a worksheet to take away with you. Whether you’re hiring an agency to create your website, using a freelancer or building it yourself, this is essential knowledge to take into the project to ensure you get the best result for your business. (45mins)

 

  • Following the presentation, we’ll have a Q&A to answer any questions you have (15mins)

 

  • Live Marketing Clinic – This is an interactive session where we’ll listen to the website and digital marketing challenges you’re currently facing and work through them in front of the room with a view to getting you some clarity on the problem and offer a way forward. Everyone in the room will get value from this session, even if it’s not your challenge being answered. (60mins)

 

The session will be run by Divine Aesthetic Design & Marketing Ltd founder/managing director, Mark Persaud.

I hope you can make it. This will be a value-packed session with plenty of leading-edge info for you to take away and implement in your business straight away for improved results. If you’re an owner, marketing director, managing director or have any involvement in the marketing of a social enterprise, non-profit or business with social intent, this session is made for you.

Look forward to seeing you there.

Click here to get your free ticket

 

Divine Aesthetic contact details:

lovedadesign.co.uk
02392 007 823
hello@lovedadesign.com

Gatcombe House Meeting Room

The Marketing Mission will be taking place at the very lovely Gatcombe House meeting room. Nice, isn’t it?

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Have you heard about the 100 Person Project yet?

Are you are a Social Enterprise, Non-Profit or business with social impact? If so, I’d like to find out about your biggest website and digital marketing challenges and offer to help you address them, for free…

Read more here: https://lovedadesign.co.uk/100-person-project

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Would you like to sponsor this event?

We’re looking sponsors so we can continue to offer this event for free to its participants in future. If you’d like to sponsor this event, please get in touch to discuss options: hello@lovedadesign.com. Thanks.

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Voice, The Final Frontier: What Does Voice Search Mean For Your Online Business?

Voice, the final frontier. These are the searches of the e-commerce shopper. One thing is for sure: you need to get on board with this technology if you wish to seek out the customers of the future.

Voice search has been on the horizon for some time and is now gathering pace as a critical future aspect of the e-commerce market. Already, 40% of adults use voice search at least once a day; by 2020 it is expected that voice search will comprise 50% of all searches, period.

So what exactly does voice search mean for your online business? Opportunity. And here’s why.

 

What is voice search?

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Sometimes the explanation is obvious: voice search is the process of voice-enabled searching, where you access search engines using the power of your voice. Voice can be used on your phone, tablet, connected car, or voice-controlled assistant – anything connected to the internet that offers a search facility.

 

Examples of voice search devices include:

  • Amazon’s Echo – which uses Alexa
  • Siri (for Apple phones/tablets)
  • Apple’s HomePod – which uses Siri
  • Google Home
  • Google Voice Search
  • Microsoft’s Cortana
  • Alibaba’s Tmall Genie

 

Voice is particularly popular among the younger generation. 46% of US smartphone-owning Millennials use voice search, with this figure likely to increase with the Linkster generation  (those born after 2002).

 

Why is it good for your online business?

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E-commerce exists as an industry because shoppers want a faster, more responsive, and more convenient way of buying the goods they want. Voice search makes all of these things easier for your customers to achieve – after all, people can type around 40 words per minute, but they can speak 150.

Amazon has shifted over 18 million units of Echo, and over 15 million Google Home devices have been bought. Meanwhile, Apple will release their highly anticipated HomePod in December 2017 and its first-year unit sales are expected to reach 10 million.

How does this make voice search good for your online business? If it’s easier for your customers to find what they want, then it’s easier for them to buy what they want, which makes it easier for you to sell your products.

Of course, if your business is in the game of selling voice search technology, then that’s even better, with sales of voice-assistant devices up 39% in 2017.

 

 

 

Why is it bad for your online business?

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It’s not all good news, I’m afraid. While voice search is great for e-commerce customers, that doesn’t mean that it’s great for your e-commerce business.

Voice search is not yet as sophisticated as traditional, non-voice searches. Because of this, it has been predicted that the top three ranking sites in SERPS will be the beneficiaries of 98% of the searches made using voice search.

This means that the SEO tactics and techniques you have employed to improve your rankings won’t necessarily apply to voice search results.

This doesn’t render all of the things that you have been doing to get your SEO singing obsolete. However, what voice search means is that your business might have some SEO work to do – and some software to get on board with.

 

How to make voice commerce work for your e-commerce store 

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The nature of voice search means that:

  • Questions are more likely
  • Search terms are longer
  • Searchers want swift and precise answers
  • Searches will be more local

 

Your e-commerce business can be prepared for this and make voice search work better for you by employing Natural Language Processing (NLP) within your content.

NLP is a form of AI which lets computers absorb and process human speech as it’s spoken. For your online business, NLP will enable your site to process searches in the language that is used by your customers.

Using Twiggle allows you to incorporate NLP into your online business, by enabling your site to understand shoppers’ intent when making voice searches.

However, you shouldn’t just stop there.You should also be thinking about the language your customers are speaking. Is software available to allow customers to search your online business in their native language, irrespective of whether it’s the same as that of your site?

If you’ve built your online business using a platform like Shopify, then you can use the Smart Search & Instant Search apps to enable your site to allow multilingual searches.

 

Credit: Shopify

 

Whatever the mechanics of your site, making it multilingual is something you should give real thought to. Doing this could open up your business to a whole new market.

 

Be mindful of Alexa. Amazon knows the importance of voice search and voice-controlled purchasing, and if the largest e-commerce company in the known universe is utilising it, then it is something you will ignore at your peril.

Voice search is an opportunity for your business to provide a faster, more responsive, and more convenient shopping experience for your customers. This makes it a chance for you to create more business for your company.

 

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on e-commerce and how writers can hone their craft. She is passionate about using her experience to help other writers improve their skills.

MarkVoice, The Final Frontier: What Does Voice Search Mean For Your Online Business?
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100 Person Project

Are you are a Social Enterprise, Non-Profit or business with social impact?

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If so, I’d like to find out about your biggest website and digital marketing challenges and offer to help you address them, for free.

I’m doing this by offering 100 15-minute phone calls, on which we will discuss your biggest challenge and I will try to offer a solution for you.

Now, this is very important. These sessions ARE NOT just a teaser for a paid service; I really want to know what people’s problems are and help them find a way past them, for free. No strings.

Click here to book your call

 

“So why are you doing this, then??”

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Divine Aesthetic is 10 years old this year. Reflecting on the last 10 years has made me realise I’d like to make a bigger positive impact with what we do. So I’d like to focus on helping businesses who create positive change in the world, potentially starting a new company to solely serve this audience. But in order to do this, I need to understand the challenges faced. What better way to get this than by paying it forward and helping with the challenges they currently face? They will get the benefit of 10 years solving web and digital marketing problems for our clients, and I’ll get insight into the real problems faced by this audience, which will help us inform the development of meaningful solutions to help this audience in future. So there’s something in it for both of us.

Again, this is not a sales call. I do not want to sell you anything. I want to understand your challenges and offer some solutions to help you past them. Of course, if you do keep an eye on how this project develops, like what we are doing and you think it might help you in future, then, of course, we can talk further. But that is not the purpose of the call.

 

“How do I book a call?”

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If you are a Social Enterprise, Non-Profit or a business with social impact, I’d love to talk you and help you overcome your biggest digital marketing challenge.

 

You can book your call here : Click here

 

There are 100 calls available and I’ll be doing around 3 per day for the next month or so.

 

If you’re not a Social Enterprise, Non-Profit or a business with social impact, but like the idea and know of people in your network who would benefit from this project, please could I ask you to share with them? Just click the links below:

 

Click to share on Twitter

Click to share on Linked In

Click to share on Facebook

Click to email

 

Thanks for reading. I’m REALLY looking forward to talking to you, helping you with your website and digital marketing challenges and getting an insight into your world.

Good luck with it all. Speak soon.

Mark.

Founder, Divine Aesthetic Design & Marketing Ltd.

 

PS. Here’s the link again to book your call – Click Here.

Mark100 Person Project
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Wednesday Weekly Marketing Tips #22

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #22
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Wednesday Weekly Marketing Tips #21

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #21
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Wednesday Weekly Marketing Tips #20

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #20
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Wednesday Weekly Marketing Tips #19

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #19
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Wednesday Weekly Marketing Tips #18

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #18
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Wednesday Weekly Marketing Tips #17

Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

 

AmberWednesday Weekly Marketing Tips #17
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