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Articles on Mobile Advertising

Looking for some marketing inspiration? We’ve pulled together some great articles for you about mobile advertising. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or hello@lovedadesign.com. We’d be happy to help.

Don’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence Officer

“One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since.

But heritage alone isn’t enough to sustain a brand in the digital era, and while many consumers might not associate Levi Strauss & Co. with technology, the brand is clearly moving in that direction—at least, if today’s announcement is any proof.”

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Here’s Why Micro Apps are a Far Better Tool For Building More Effective Apps

“A Micro App may have some riddle based definitions but the simplest one is as follows:

In simple terms, a micro-app is a collection of functions which provides highly focused task-based applications which in return deliver a more stronger targeted functionality. Also, these micro apps are stored together in one mobile app. Thus, that single app can provide all the functionality as well as features through that one Micro App.”

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What to Expect as Mobile Advertising Moves to the Blockchain

“Blockchain-based mobile advertising is still a novelty for the ad tech market. The early solutions, however, promise the drastic changes for the ecosystem: the middlemen reduction, fraud removal, and transparency for every participant.

Experts predict that by the end of 2021 Mobile Marketing Market worth will reach 98.85 billion dollars. Mobile advertising is on the radar of media-buyers, marketers, and app developers who monetize their mobile apps with ads as only 20% manage to achieve their ad campaign goals.”

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“With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today.

The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email – and unlike email, texts are usually opened within an average of three minutes.

When integrated into your customer experience strategy, SMS acts as an accessible touchpoint to keep you in tune with your customers’ needs while opening new opportunities to offer services through a channel that many of your customers already love.”

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