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“Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one’s business in 2019.”
“Started by 24-year-old Eugen Rochko, Mastodon allows users to create accounts, follow others, and post status updates called “toots.” In many ways it’s like Twitter, but it is also so not like Twitter.
Importantly, Mastodon is not a third-party Twitter client, but its own service entirely. What makes it stand out? It has better privacy controls than Twitter. Also, neo-Nazis are explicitly banned.”
“Last year, a quarter of the cash that Unilever’s Dove brand spent on influencer marketing went to fake followers — compared to 14% for the typical advertiser — despite the fact that Keith Weed, Unilever’s chief marketing officer, said the company would no longer partner with influencers who purchased followers or used bots last year.
For brands that count on social influencers to reach consumers, fake followers have been a costly problem.”