Looking for some effective marketing inspiration? We’ve pulled together some great articles for you. Take a look, hopefully there will be one or two you can action to help accelerate your business. If you see anything that you’d like to discuss further, give us a shout on 02392 007 823 or firstname.lastname@example.org. We’d be happy to help.
I hear it all the time: “My website’s too small for SEO.”
I totally get this mentality. This is how I thought when I started out. If no one’s even showing up to your site, why should you spend time on SEO?
Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage.
The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time.
Building an online presence for a local company can be a bit challenging. The strategies are different for content creation. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options.
A website’s bounce rate is a measure of how many people viewed only one page without clicking another link. Some companies will naturally have higher bounce rates, like news stations. Others struggle to keep them as low as possible. The more your website demonstrates local personalization combined with beautiful design, the more likely you’ll get your ratings where they need to be.
We live in an era where communicating and making businesses global is easier than ever before. Foreign markets and international trade used to be fields for big companies and corporations that may allocate a lot of money for global marketing campaigns. This is not the case, anymore. The Internet and social media give opportunities to start-ups, small businesses, and entrepreneurs to easily explore new markets.
However, the ease of going global and making business abroad sometimes encourages companies to enter new markets without adequate knowledge of their potential customers. The assumption that buyer personas profiles created for your local market also work for a foreign one is one of the biggest mistakes you can make when you try to sell your products or services abroad.