Many everyday decisions require viewing displays with several alternatives and then rapidly choosing one, e.g., choosing a snack from a vending machine. Each item has objective visual properties, such as saliency, and subjective properties, such as value. Objective and subjective properties are usually studied independently. We have implemented a single integrated paradigm that links perceptual…Continue Reading “Simultaneous modeling of visual saliency and value computation improves predictions of economic choice | PNAS”

Design Psychology and the Neuroscience of Awesome UX

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science. Source: Design Psychology and the Neuroscience of Awesome UX