Programmatic and RTB | IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changing rapidly. Approximately 20% of all digital advertising is sold by one machine talking to another machine—and growing rapidly. This creates significant opportunity to create efficiencies and new markets—and continue to drive advertising dollars to digital. However, it…Continue Reading “Programmatic and RTB | IAB – Empowering the Marketing and Media Industries to Thrive in the Digital Economy”