The arrival of Facebook Lead Ads was like an earthquake in the Advertising world. LeadsBridge is registering new advertising agencies specializing in lead acquisition through Lead Ads from across the globe, including enterprises that allocate 80% of their budgets to Lead Ads campaigns. But… (Yes, there’s a “but”—isn’t there always?) Despite the rapid global adoption…Continue Reading “7 unconventional ways to use Facebook Lead Ads to improve your business – LeadsBridge”
Conversion Tracking in WooCommerce We all know the important of tracking your conversions properly. I have been receiving quite a few questions about how to setup conversion tracking in WooCommerce, especially on my How to Insert the Facebook Conversion Pixel in WordPress post. There is a great new WordPress plugin out that will allow you…Continue Reading “How to Setup Conversion Tracking in WooCommerce”
Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve covered before, organic reach on the social network isn’t very pleasing. With more businesses joining the social media platform every day, the news feed continues to become more and more competitive. If you’re starting a…Continue Reading “The 5 Important Metrics of Facebook Ad Campaigns”
From A to Z, learn everything you need to know about Facebook Ads Split Testing to improve your performance immediately! Source: Facebook Ads Split Testing 101
Facebook Twitter Google+ Pinterest LinkedInIn almost every marketing office or advertising agency, there’s an elephant in the room. We try to ignore it, make up excuses for addressing it “next time”, or even attempt to hide it entirely. This elephant goes by many names, but we’ll call it for what it is: Poor Ad Performance….Continue Reading “Challenge: Review 8 Facebook Ad Metrics and Improve Your Ad Performance”
Facebook makes it really easy for you to pay attention to all the wrong numbers. Here’s a list of the most important Facebook ad metrics, plus what to ignore. Source: 14 Facebook Ad Metrics that Actually Matter (and 4 You Should Just Ignore)
In this guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistake marketers make and the biggest factor in your ad’s success. Source: A Deep Dive Into Facebook Advertising – Learn How To Make It Work For Your Business!
What does it take to really understand the Facebook Edgerank algorithm? We brought together the latest research about the algorithm today. Source: Understanding EdgeRank: How Facebook’s Algorithm Actually Works
Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products. Source: Facebook Canvas: A New Space for Big Ideas.
Leverage the power of Facebook ad targeting to maximize your reach and increase the ROI of your paid social campaigns. Source: 5 Ridiculously Powerful Facebook Ad Targeting Strategies | WordStream