Marketing With Two Hands Tied Behind Your Back

Red tape and bureaucracy are requirements to adhere to certain rules or follow particular processes. While every organization has a bit of red tape, some have much more than others. This can make life difficult for marketers. “Businesses are, on average, far less adaptable, innovative, and inspiring than they could be and, increasingly, must be….Continue Reading “Marketing With Two Hands Tied Behind Your Back”

5 Do’s and Don’ts to Keep Your Agency’s Proposals from Tanking

It’s a competitive landscape for agencies today. When you have the opportunity to write a project proposal you want to knock it out of the park. Over the 12 years I owned and ran my agency we developed a process for presenting proposals that converted 80% into opportunities. Yes, 80%! Source: 5 Do’s and Don’ts…Continue Reading “5 Do’s and Don’ts to Keep Your Agency’s Proposals from Tanking”