Digital Marketing

Do you want more traffic to your site?

If you could convert more of the traffic into leads, would you?

Would you want to convert more of those leads into sales?

If you could spend less time converting traffic into leads and leads into sales, would that be useful to you?

Your website is the core of your online marketing activity

A website is only part of a digital marketing strategy. Some think a website is all they need to achieve success online and that by having one customers will begin to magically roll in.

Unfortunately that’s just not the case. Your website is the core of your online marketing activity, but it needs a strategy in order to convert traffic into leads and leads into sales.

That’s the problem we are solving with our digital marketing service, with marketing automation at it’s core.

Having a website is just the start

Just having a website doesn’t generate leads and customers. A marketing funnel is how we make that happen. We need to create a content eco-system into which we can bring our potential customers and clients, prove to them our expertise and knowledge, and then have a system in place to nurture them through a process of follow up and value giving to move them to a place where they begin to know, like and trust us, to a position where they know we have the solution to the problem they are trying to overcome and feel secure enough to take the next step with us. Nothing spammy, no hard sells, but by offering continued value and proving we are the experts they should be working with to get them the best result.

What is a Marketing Funnel?

In its very simplest form a marketing funnel is a 3 step process:

First you need to define the audience you’d like to reach.

You then need to create something valuable that you will give away for free to attract that audience in exchange for their contact details. This must resonate with audience you’d like to reach. The more value you offer at this stage the more likely you are to attract a lead. Give away your best knowledge and use this as an opportunity to position yourself as the expert in your field. The go to person who has the knowledge and skills to solve their problem.

We call this valuable give away a lead magnet.

Examples of a Lead Magnet:

How to Guide
Report
eBook
Physical Book
Webinar
Cheatsheet
Toolkit/Resource List
Video Training
Software Download/Free Trial
Discount/Free Shipping

Follow Up With Further Value

Once you have the lead, you need to follow up with them offering further value and positioning yourself as the expert, making them feel comfortable enough to take the next step with you. This will be done by leading them through your content eco-system.

Multiple Marketing Funnels

It is likely there will be a need for multiple marketing funnels in a business for different target audiences and to support the different product/service offering. These different funnels will likely need different lead magnets specific to the needs of the target audiences you’d like to attract, the product/services you’d like to move them toward and where they are currently in regard to their customer journey with you.

You need a marketing system in your business

So here’s our complete blueprint for you. Install in your business and start turning traffic into leads and leads into sales.

Download

Where Do You Need Help?

All businesses are in a different position when it comes to their marketing challenges. Some need help getting traffic to their websites. Some have plenty of traffic, but it’s not converting into leads. Others are converting the traffic into leads, but not getting the sales from those leads.

We can help with digital marketing strategies to address your challenges in each of these areas.

If you need help in all three areas, or you would like to spend less time converting traffic into leads and leads into sales, your business may well benefit from a marketing automation funnel.

Would You Like Our Help?

We will work with you to understand your business, it’s challenges, your target audience and your goals. We’ll then help you build a strategy and a process to address your specific challenges, find your audience and move you closer to your goals. At the core of this will be a marketing funnel.

If you’d like to work with us we have 3 options available:


Individual Project Basis

We can work with you to develop a digital marketing strategy on an individual project basis. Perhaps you have an event you need to promote, an audience you’d like to reach or a product launch you need to get in front people. We will take you through a process to discover exactly what you’d like to achieve with the project and we will develop a specific marketing strategy, build the necessary marketing funnel infrastructure as well as provide consultancy and guidance as necessary.


Ongoing Basis

Working with you on an ongoing basis gives us the opportunity to take things to the next level. As with the individual project we’ll take you through a process to discover who is your audience and exactly what you’d like to achieve with the project. We’ll then develop a specific marketing strategy, build the necessary marketing funnel infrastructure as well as provide consultancy and guidance. Because we’re working with you on an going basis we’ll be able to monitor the performance of your marketing funnels, work out what’s working and what’s not and improve the strategy in response to this feedback. We can test different approaches to understand what works best in your business and develop different marketing funnels to appeal to your different target audiences and in support your different product/service offerings. In addition to this we will also work with you to develop the all important content eco-system into which you can bring potential customers and clients, prove to them your expertise and knowledge, and then nurture them through a process of follow up and value giving to move them to a place where they begin to know, like and trust you, to a position where they know your are the right business to solve the problems they are trying to overcome and feel secure enough to take the next step toward become a client.


Consultancy

You may already have a marketing resource in your business. We can help you on a consultancy basis to support and train your current internal resources with these digital marketing approaches. Bring us in to support a project, let us run a digital marketing funnel workshop or we can help review your current marketing approaches to identify if there are any areas that could be leveraged by joining up with our digital marketing strategies to get improved results, greater efficiencies and get you closer to your goals.

Ready to Achieve Success Online?

We are a busy agency and have a finite resource available to deliver this service. So we’re looking to work with clients who are serious about tackling digital marketing in their businesses and ready to commit the time and investment necessary to achieve success online. If this sounds like you we’d love to hear from you. Click below.

Apply Here

What would you like to do next?

AmberDigital Marketing